1. Campaign Strategy & Planning

• Competitor research & market analysis.

• Audience research (interests, demographics, lookalikes, custom audiences).

• Funnel alignment (ads linked to lead magnets, sales pages, or retargeting flows).

• Monthly creative strategy (what kind of ads, angles, hooks, and CTAs to test).

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2. Campaign Creation & Setup

• Building campaigns in Ads Manager (Meta, TikTok, Google).

• Audience targeting (cold, warm, and hot traffic).

• Ad set creation (demographics, behaviors, lookalikes).

• Writing ad copy + headline variations.

• Designing ad creatives (static graphics, carousels, videos, UGC edits).

• Installing and testing tracking pixels/conversion events.

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3. Daily/Weekly Optimization

• Monitoring ad performance (CTR, CPC, ROAS, CPA).

• Pausing underperforming ads, scaling winners.

• Testing new audiences (expansion + lookalikes).

• Adjusting bids and budgets for efficiency.

• Refreshing creatives weekly (especially for TikTok, where ad fatigue is fast).

• Retargeting updates (site visitors, engaged users, abandoned carts).

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4. Reporting & Insights

• Weekly performance summaries (top creatives, best audiences, ROAS).

• Monthly full report with recommendations.

• Clear insights: “Where did your money go, and what did it bring back?”

• Strategy adjustments based on data (new hooks, new markets, higher spend).

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5. Ongoing Support & Strategy Calls

• Monthly strategy call with client (walk through results, next steps).

• Ongoing email/Slack support for campaign updates.

• Suggestions for content creation based on ad performance (“We need more UGC with X hook” or “This video format is converting best”).