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The CEO
Mushiya Tshikuka is not just a business consultant, she is a force of nature. As the Founder and Senior Business Consultant of Zufire, Mushiya has spent over two decades building brands, setting trends, and turning everyday ideas into iconic powerhouses. With a fierce entrepreneurial spirit and unmatched creative instinct, Mushiya has transformed startups into six- and seven-figure brands through bold strategy, fearless branding, and hands-on execution.
Her genius lies not only in business but in her ability to see what others can’t: opportunity where there’s no demand. She doesn’t follow trends, she builds them. And then she sells them to the world.
Her Accolades
Over the course of her career, Mushiya has built a powerhouse portfolio that reflects both her creative brilliance and sharp business acumen. She is the Founder and CEO of Runway Curls, The Damn Salon, Runway Curls Salon Suites, and My Natural Doll, brands that have reshaped the beauty industry and created new market categories where none existed. She was honored with the prestigious BB Icon Award, recognized globally as the Top Creative Beauty Industry Trendsetter. She became a household name through her starring role on WeTV's hit international TV show Cutting It in the ATL, where her presence captivated over 10 million viewers, further cementing her influence. Her trademarked innovative natural hair techniques, were not only embraced by the masses but adopted as standards in the industry. She is frequently featured in major publications including Essence, Allure, Cosmopolitan, Sophisticate’s Black Hair, and Upscale Magazine, and continues to be invited as a keynote speaker and panelist at beauty expos and business conferences worldwide. Her brands have generated millions in revenue and inspired a wave of entrepreneurs to chase their vision with unapologetic boldness & strategy.

A Powerhouse

Force to be Reckoned With
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