Cooking with Suzi

Zufire partnered with Saffron & Sands by Suzi to elevate her globally inspired spice brand by suggesting and creating Cooking with Suzi, executed with bold storytelling, high-impact visuals, and multi-platform content strategy.

We produced a full-scale content photoshoot capturing Suzi’s signature spice blends in rich, styled imagery for e-commerce, social media, and marketing campaigns. We also directed and filmed a cinematic brand video — featuring Suzi sharing her story and mission — which was edited into a compelling commercial that introduces the heart and purpose of her brand.

In preparation for the launch of her upcoming cooking show, Savor the Journey: Cooking with Suzi, we built and optimized her YouTube channel, positioned the commercial as her first feature, and created branded assets to set the tone for future episodes.

Zufire managed all creative direction, on-set production, wardrobe, makeup, editing, and digital execution — ensuring Suzi’s brand came to life beautifully and authentically across every platform.